08 Feb 2024
Customer Engagement: Future Trends Report 2024
As the use of third-party cookies fades away, personalisation is getting a makeover. Companies are now using their own data and AI to offer more relevant, consent-based experiences that meet customer expectations for both privacy and personal touch. Find out more in the latest Customer...
05 Feb 2024
Charity Marketing Effectiveness Report 2023
With the UK charity sector experiencing its first income decline in eight years, marketers had to get creative. Find out in the latest report which strategies proved to be most successful.
03 Oct 2023
Preparing your email marketing for DPDI and continually-changing data laws
The UK is finalising new legislation to update DPA 2018, UK GDPR and PECR. The Data Protection and Digital Information Bill (DPDI) aims to create a new data regime for UK businesses and consumers but is still subject to change and best practice guidance will take time to be established. With the...
26 Sep 2023
Strategies for Boosting Engagement and Reducing Unsubscribes
This is the first in a four-part series where members of the Email Council's Research Hub dive into the statistics of the Email Benchmarking Report 2023. This article looks at unsubscribe and bounce rates.
12 Sep 2023
Customer Engagement 2023: How to Win Back Customers and Rebuild Loyalty
How have consumer habits changed in response to the ongoing cost-of-living crisis? Find out in the latest report in our Customer Engagement series.
09 Aug 2023
Can I Edit Misspelled Email Addresses in B2B Lists?
This is the third in a series of articles by the DMA Email Council answering questions about B2B email marketing. This article explores how you can edit misspelled email addresses responsibly.1.png)
28 Jul 2023
How can I Maintain a Healthy B2B List?
This is the second in a series of articles by the DMA Email Council answering questions about B2B email marketing. This article explains how you can maintain a healthy B2B contact list for effective email marketing..png)
20 Jul 2023
Relevance of the Email Open Rate Metric after Apple MPP
How relevant is the open rate metric after the implementation of Apple’s MPP in late 2021? The Email Benchmarking Report 2023 shows the true impact of Apple MPP on open rates. This article explores different engagement metrics to consider..png)
19 Jul 2023
Email Benchmarking Report 2023
How has email marketing performed over the last 12 months? Find out in the latest Email Benchmarking Report covering deliverability, open rates, and click-through rates.